It always happens, the Superbowl comes upon us and we all get into a frenzy. The recent events of the past few Superbowls have brought upon a new hysteria. I am speaking of course of the commercials and the faithful half time show. Now both have been a part of the Superbowl as far back as most can remember. However, there has been a general sense of growing importance of both in the past decade. What was once a break in the game for the bathroom has now left all their seats to watch the countless companies trying to put their idea on the screen on one of the biggest media stages in the country.
Commercial time has been sold for millions of dollars for seconds and if it fails, everyone will still remember it. The half-time show on the other hand, has been apart of the Superbowl since about the third event and has been a staple ever since. For many years it has been a time for up and coming bands to give them a shot at fame, but it was never something that many people gave thought to. Baseball has long had a stranglehold on the hearts of the American. Although since about 1995 the half-time show has been transformed from after thought to almost the main event. Women have recently thought of the half-time show this year as Beyonce’s concert during the game. Point is the Superbowl is not only about the game but the whole 4+ hours experience.